Listing Appointments with Two Top Listing Agents
Top listing agents Bryan Dale & John Lajara share their secrets to maximize listing conversion
Bryan Dale
I spent my entire first year in Real Estate winging it as a part-time agent, working with online buyer leads my broker handed me. I wasn't taught to qualify them. I'd jump in my car and show anyone a home and cross my fingers. I ended up wasting a lot of time, energy and money; almost quit the business. In my 3rd year, I quit my job and went full time. I went on to win the top agent award at my brokerage 3 years in a row and sold over 200 listings, built a successful listing-based real estate team and built the opportunity to help many newer agents build their real estate listing business. In the beginning, I had to grind it out. But by adapting the right follow-up systems, over time I was able to make fewer and fewer calls to take listings. This was due to implementing systems that allowed my clients to remember me and call me when they were ready to transact. Today I am able to sell over 5 listings per month without any new lead generation.
John Lajara
Having been in the Real Estate Industry for 10 years, John Lajara has mastered its science. His business platform is designed to minimize the margin of error and avoid setbacks during every
transaction. His business design has helped him produce over 60 transactions a year. From 2019-
2021, he landed "America"s Top 100 Agents" and was the number 1 Hispanic Realtor In
Downstate NY & Top 22 in the whole country. It's no secret that he holds a tremendous passion for the industry. He has built a team of Real Estate Agents who, with his leadership, allows them to effectively deliver guidance to the community in which they serve. They are servicing the New York & New Jersey markets.
- Learn the best way to prepare for the listing presentation by gathering intelligence and preparing a highly effective pre-listing package
- Make the best first impression possible when the potential seller opens their door to set the pace.
for a winning listing consultation. - Set a pace of events throughout the meeting to maximize chances of getting the listing by touring the property the right way.
- Fully understand the seller’s needs through active listening and asking the right questions to
establish yourself as a problem solver. - Learn subtle cues and body language that will help you stay in rapport with the homeowner.
- Learn to future pace the sellers timeline and envision the end goal accomplished.